Today, we are excited to announce that Snowden is merging with Optiro to create the premier mining advisory brand Snowden Optiro after Optiro was acquired by Datamine, a wholly owned subsidiary of Vela Industries Group, an operating group of Constellation Software (TSX: CSU).
The Optiro business will be merged with our Snowden business, which was acquired by Datamine in 2020, to form Snowden Optiro. With similar business offerings and values between Snowden and Optiro, our combined entity will bring the “best of both worlds” in providing value-adding advice to mining companies and their investors. Snowden Optiro will leverage the global Datamine business infrastructure to support global growth potential.
We will continue to service their existing clients as usual and continue to offer the same products and services. New engagements will be completed under the new Snowden Optiro brand and we have access to the experts from both businesses to help deliver ever greater outcomes for clients.
“This is a really exciting moment in Snowden’s history”. said Tarrant Elkington, General Manager, Snowden. “The businesses are just a sensible fit. The Optiro business was founded by 6 ex-Snowden employees in 2008, many of whom are still with the business and have of them have worked with Snowden previously. We share common values and an unwavering commitment to delivering quality work for our clients. Our skill sets are complimentary, and I believe we can deliver on our goal of being the go-to firm for quality geology, mining, and corporate advice. The combination of our market-leading geological professional development training will take our offering to the next level. Our combined capability, and the Datamine infrastructure, provides us with an ideal platform for global growth. There are so many great possibilities to explore together.
Mark Warren, Managing Director of Optiro, said “We are thrilled to be joining our colleagues at Snowden. The Optiro business was founded on the principle of delivering optimised solutions whilst de-risking mining investment decisions. To do that efficiently with certainty requires experience and innovation. The assembled Snowden Optiro team has an unparalleled depth of experience backed by Datamine’s proven track record for investment in innovation. This gives Snowden Optiro the capacity to address the most complex mining challenges. This merger is a great outcome for our people and importantly for our mining, exploration, and investment clients. We look forward to providing great outcomes for our clients in the new Snowden Optiro team”
John Bailey, Executive General Manager at Datamine, said “We have been extremely encouraged by the success of the Snowden acquisition last year. We are committed to building a quality independent mining advisory business to complement our market-leading portfolio of mining software. This acquisition is another exciting addition to the Datamine group. We welcome the Optiro team and customer base and look forward to supporting the continued growth of the newly formed Snowden Optiro business around the world. Optiro has some of the most respected resource geologists in the world and we believe they can provide further innovation to our already market leading resource geology software products”.
We look forward to sharing more exciting developments with you over the coming months.
If you have any further questions, please reach out to a member of the Snowden team or feel free to send us an email.
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About Snowden
Snowden is a mining advisory, training, and software business that supports mining companies and their investors in evaluating new mines, improving the performance of existing operations and complying with regulatory requirements. Snowden was established in 1987 and now has 40 employees located in Perth, Brisbane, Sydney, Johannesburg and London. Snowden has strong capability in resource geology, mine planning, corporate advisory, data management, software development and project management; deliver the advice to support the industry, the software to embed best practice, and train the industry to do things better.
About Optiro
Optiro offers independent advice, consulting and training to the mining and exploration industries, as well as their advisors and investors. Collectively the knowledge and expertise gained over the years of the organisation’s existence spans many decades. The company’s wealth of mining industry experience, combined with their reputation for high quality consulting and advisory services has made Optiro one of the premier international consulting groups.
About Datamine
Datamine is the world’s leading provider of technology to seamlessly plan and manage mining operations. With operations in twenty countries, Datamine provides solutions spanning exploration, resource modelling, mine planning, operations, logistics and marketing to over 6,000 companies worldwide. Our implementation, training and advisory services ensure customers receive industry-leading support and leverage full value from their technology investment.











